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AI is Changing the World: Achieving the Promise, Minimizing the Peril.

Authors :
Grewal, Dhruv
Guha, Abhijit
Becker, Marc
Source :
Journal of Macromarketing; Dec2024, Vol. 44 Issue 4, p936-947, 12p
Publication Year :
2024

Abstract

Grewal, Guha, and Becker (2024; GGB) provided an initial position paper, outlining the promises and perils of AI, as well as three grand societal challenges linked to AI. Seven sets of researchers have provided insightful commentaries in response to GGB (2024), in efforts that introduce new themes or else challenge some of the initial claims. With this response paper, we summarize those commentaries, clarify points of agreement and contrast, and augment the themes in GGB (2024) based on the insights gained from the commentaries. Specifically, we present two additional grand societal challenges linked to AI, reflecting our continued dedication to broadening discussions about both the promises and the perils of AI. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
02761467
Volume :
44
Issue :
4
Database :
Complementary Index
Journal :
Journal of Macromarketing
Publication Type :
Academic Journal
Accession number :
180676875
Full Text :
https://doi.org/10.1177/02761467241289573