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AI is Changing the World: Achieving the Promise, Minimizing the Peril.
- Source :
- Journal of Macromarketing; Dec2024, Vol. 44 Issue 4, p936-947, 12p
- Publication Year :
- 2024
-
Abstract
- Grewal, Guha, and Becker (2024; GGB) provided an initial position paper, outlining the promises and perils of AI, as well as three grand societal challenges linked to AI. Seven sets of researchers have provided insightful commentaries in response to GGB (2024), in efforts that introduce new themes or else challenge some of the initial claims. With this response paper, we summarize those commentaries, clarify points of agreement and contrast, and augment the themes in GGB (2024) based on the insights gained from the commentaries. Specifically, we present two additional grand societal challenges linked to AI, reflecting our continued dedication to broadening discussions about both the promises and the perils of AI. [ABSTRACT FROM AUTHOR]
- Subjects :
- ARTIFICIAL intelligence
RESEARCH personnel
GOVERNMENT policy
HAZARDS
DEDICATIONS
Subjects
Details
- Language :
- English
- ISSN :
- 02761467
- Volume :
- 44
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Journal of Macromarketing
- Publication Type :
- Academic Journal
- Accession number :
- 180676875
- Full Text :
- https://doi.org/10.1177/02761467241289573