디지털 미디어 콘텐츠 플랫폼, 넷플릭스의 글 로벌 성장전략: 산업구조 분석을 중심으로.

This study analyzes Netflix's dominant position in the OTT (Over-The-Top) service industry and its innovative role as a global media content platform. As one of the most widely recognized streaming platforms worldwide, Netflix enables millions of global users to access and consume a diverse range of content. By examining the structure of the global media content industry, this research delves into how Netflix rapidly established its competitive edge in the global market. The study highlights Netflix's unique characteristics, including global accessibility, original content production, data-driven strategies, diversity and inclusion, and the subscription model. These findings aim to provide strategic insights for digital service companies in developing effective competitive strategies. [ABSTRACT FROM AUTHOR]