Research from National Technical University of Athens Provides New Study Findings on Sustainability Research (A Holistic Framework for Evaluating Food Loss and Waste Due to Marketing Standards across the Entire Food Supply Chain).

The research conducted by the National Technical University of Athens focuses on developing a holistic framework to evaluate food loss and waste (FLW) caused by marketing standards in the food supply chain. The study emphasizes the importance of addressing marketing standards to reduce FLW and promote sustainability in the food industry. By proposing targeted actions within key food sectors and emphasizing the three pillars of sustainability (environmental, economic, and social), the research aims to drive the development of innovative solutions that balance sustainability goals with economic viability. The framework is designed to lead to measurable improvements in reducing FLW and fostering improved business practices. [Extracted from the article]