Finland's Oddlygood buys UK plant-based peer Rude Health.

Oddlygood, a Nordic plant-based food and drinks business owned by Finnish dairy firm Valio, has acquired UK-based Rude Health to expand its market share in the UK plant-based drinks category. The financial terms of the deal were not disclosed, but the move is aimed at driving growth in the UK and Europe. Rude Health, known for its plant-based milks and breakfast products, will continue to operate independently under Oddlygood's ownership. This acquisition follows Oddlygood's previous purchase of the Swedish dairy alternatives brand Planti in 2023. [Extracted from the article]