Consumer embarrassment in an emerging market retail context: a qualitative investigation.

MLA

Sangwan, Vaishali, and Moutusy Maity. “Consumer Embarrassment in an Emerging Market Retail Context: A Qualitative Investigation.” Qualitative Market Research: An International Journal, vol. 27, no. 5, Oct. 2024, pp. 685–704. EBSCOhost, https://doi.org/10.1108/QMR-06-2022-0100.

APA

Sangwan, V., & Maity, M. (2024). Consumer embarrassment in an emerging market retail context: a qualitative investigation. Qualitative Market Research: An International Journal, 27(5), 685–704. https://doi.org/10.1108/QMR-06-2022-0100

Chicago

Sangwan, Vaishali, and Moutusy Maity. 2024. “Consumer Embarrassment in an Emerging Market Retail Context: A Qualitative Investigation.” Qualitative Market Research: An International Journal 27 (5): 685–704. doi:10.1108/QMR-06-2022-0100.