DAIRY MILK versus PLANT-BASED MILK - WHAT'S THE SCORE? Flavoured varieties, lactose-free options, and single-serve formats provide consumers with more choices for authentic dairy.

The article discusses the competition between dairy milk and plant-based milk, highlighting the rise in popularity of non-dairy milk options. Despite the growth of plant-based milks, traditional dairy milk remains appealing due to its nutritional benefits. The dairy industry is evolving to cater to changing consumer preferences, with a focus on lactose-free options, functional milks with probiotics, and innovative flavors. Additionally, the article addresses the impact of declining milk production in Europe and emphasizes the importance of product innovation and consumer preferences in shaping the dairy market. [Extracted from the article]