Why Marketers Are Spending Less on Social Media.

The article discusses the decline in social media spending among marketers, citing reasons such as a cluttered landscape, consumer fatigue, and difficulty in measuring social media's impact on company performance. It also highlights the emergence of retail media as a competitor to social sites and provides recommendations for leveraging social media effectively, such as utilizing LLMs for content creation and integrating social media with other channels. The article emphasizes the importance of creativity, real-time responsiveness, and influencer collaborations in maximizing social media ROI. [Extracted from the article]