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Responsible Platforms: Aiming for Social Value Rather than Scale.

Authors :
Eckhardt, Giana
Atanasova, Aleksandrina
Laamanen, Mikko
Kittinger-Rosanelli, Christine
Source :
NIM Marketing Intelligence Review; Nov2024, Vol. 16 Issue 2, p46-51, 6p
Publication Year :
2024

Abstract

The text discusses the emergence of responsible platforms in response to the negative impacts of dominant platforms like Amazon, Airbnb, and Uber. These responsible platforms, such as Fairbnb and The Drivers Cooperative, focus on social value, fair working conditions, and sustainable solutions. While they face challenges and operate on the margins of the sharing economy, they aim to disrupt the market by appealing to sustainability-oriented consumers and catering to niche needs. Despite their smaller market share, responsible platforms shape public discourse and influence marketplace dynamics, challenging hypercapitalist models and promoting more responsible consumption and distribution of wealth and power. [Extracted from the article]

Details

Language :
English
ISSN :
26274957
Volume :
16
Issue :
2
Database :
Complementary Index
Journal :
NIM Marketing Intelligence Review
Publication Type :
Academic Journal
Accession number :
180491184
Full Text :
https://doi.org/10.2478/nimmir-2024-0017