The intensity of adoption of innovation on coffee people's plantations.

Coffee is Indonesia's mainstay commodity; in addition to its benefits, it can help in improving the economy, and it can also contribute to increasing the country's foreign exchange. This study aims to develop previous research on evaluating the intensity of adoption studies in coffee plantations. The study was conducted in Enrekang Regency in February 2022 using a survey method with a quantitative approach. The research data was obtained through in-depth interviews with 347 farmers, and then the data were analyzed using the formula for calculating the adoption intensity. The results show that the passion of coffee farmers in Enrekang Regency is still not optimal in the application of technology adoption and has not been by the recommendations in the Coffee GAP guidelines. Farmers perceive that the adoption of technology will have a detrimental impact, even though the technology is assumed to increase the productivity of their coffee plants. Farmers have strong enough reasons for rejecting a technological innovation, including more time and labor required, and technology maintenance must be carried out regularly. [ABSTRACT FROM AUTHOR]