Effectiveness of Electronic Meeting and Video Conferencing Tools and Techniques.

In an era defined by digital connectivity, electronic meetings and video conferencing have become pivotal tools in various sectors. These technologies foster seamless collaboration among geographically dispersed teams, transforming communication practices. Employing a mixed-methods approach, i.e., combining a case study and literature review strategy, this paper assessed the effectiveness of electronic meeting and video conferencing tools. The Logitech Rally Plus system facilitated communication across platforms like Zoom, Microsoft Teams, Google Meet, WebEx, Livestorm, GoTo Meeting and BlueJeans. A Google Forms survey with 49 structured Likert-scale questions systematically measured participant satisfaction. Data cleaning was done using Microsoft Excel, and SPSS was used for statistical analysis, including one-way ANOVA. A literature review of 20 papers supported video conferencing system acceptance, especially during the Covid-19 pandemic. Hypotheses covering participant engagement, meeting productivity, cost-effectiveness, reliability, scalability, usability and compatibility were assessed. The one-way ANOVA results indicated no significant differences in perceptions across tools, suggesting equal effectiveness in facilitating organizational communication. Tool choice may hinge on factors like cost, accessibility or integration. The study offers crucial insights for selecting and employing electronic meeting and video conferencing tools, enabling organizations to make informed decisions based on critical success factors. [ABSTRACT FROM AUTHOR]