CONTINOUS IMPROVEMENT: LEVERAGING BUSINESS ANALYTICS IN INDUSTRY 4.0 SETTINGS.

Purpose: The purpose of this publication is to present the applications of usage of business analytics in continuous improvement. Design/methodology/approach: Critical literature analysis. Analysis of international literature from main databases and polish literature and legal acts connecting with researched topic. Findings: This paper explores the pivotal role of business analytics in driving continuous improvement within Industry 4.0 environments. It examines how the integration of advanced analytics tools, such as predictive modeling and real-time data visualization, transforms operational efficiency, quality management, and strategic decision-making. By leveraging vast datasets generated by interconnected systems, organizations can identify inefficiencies, anticipate potential issues, and enhance customer experiences. The paper highlights both the advantages, including improved decision-making, increased efficiency, and data-driven innovation, as well as the challenges, such as data quality concerns and integration difficulties. Ultimately, it underscores the significance of business analytics in fostering a culture of ongoing refinement and adaptability, crucial for sustaining competitive advantage and achieving longterm success in the evolving industrial landscape. Originality/Value: Detailed analysis of all subjects related to the problems connected with the usage of business analytics in the case of continuous improvement. [ABSTRACT FROM AUTHOR]