A growth arena: State of grocery retail 2024 Middle East and North Africa.

The article "A growth arena: State of grocery retail 2024 Middle East and North Africa" from McKinsey Insights discusses the resilience and growth potential of the grocery sector in the Middle East and North Africa (MENA) region. Despite economic uncertainties, new store openings, online grocery sales, and discounters are driving growth in the region. The analysis identifies nine common trends across four countries in MENA, including accelerated growth in modern trade, strong momentum in eGrocery, and the rapid expansion of discounters. The article also highlights consumer preferences for premium products, healthy and organic options, and the growth of food-to-go markets. Additionally, it discusses the rise of eB2B platforms, retail media networks, and the importance of leveraging AI for differentiation and growth in the grocery retail sector. [Extracted from the article]