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Elon Musk's PAC Spends Just 4% of Social Media Ad Dollars on X.

Authors :
Carson, Biz
Wagner, Kurt
Source :
Bloomberg.com; 10/22/2024, pN.PAG-N.PAG, 1p
Publication Year :
2024

Abstract

Elon Musk's political action committee, America PAC, has only allocated 3.6% of its total social media ad spend to advertising on X, the platform formerly known as Twitter. The PAC has focused its advertising efforts on Pennsylvania, a key battleground state, promoting a daily million-dollar giveaway and Musk's townhall-style speeches. While Musk personally promotes Trump on X to his 200 million followers, America PAC has spent significantly more on ads with Meta Platforms Inc. and Alphabet Inc. to reach a wider audience. The PAC's spending on X was disclosed after a delay, as the platform is not legally required to update its political advertising reports in real-time. [Extracted from the article]

Details

Language :
English
Database :
Complementary Index
Journal :
Bloomberg.com
Publication Type :
Periodical
Accession number :
180402011