Unraveling the Nexus Between Environmental Presence and Customer Satisfaction: A Cross‐Cultural Analysis of Online Reviews of Eco‐Friendly Accommodations.

This study explores the ecological presence and awareness of eco‐hotel satisfaction. 7471 reviews from Ecuador and Indonesia eco‐hotels were analyzed based on mathematical equations and Linguistic Inquiry Word Count (LIWC). Analysis of variance (ANOVA) and regression analysis depicted differences in environmental awareness and satisfaction across cultures. The findings indicate that word count, perception, and green depth significantly impact satisfaction in Ecuador, while authenticity, perception, depth, and presence influence that in Indonesia. Furthermore, Indonesian customers had a higher understanding of eco‐friendly practices, but Ecuador reported higher overall satisfaction. These cultural differences provide valuable insights into the hospitality industry to enhance the guest experience at eco‐friendly accommodations. [ABSTRACT FROM AUTHOR]