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Revisiting the Effect of Positive Mood on Variety Seeking.

Authors :
ROEHM Jr., HARPER A.
ROEHM, MICHELLE L.
Source :
Journal of Consumer Research; Sep2005, Vol. 32 Issue 2, p330-336, 7p, 3 Charts, 1 Graph
Publication Year :
2005

Abstract

Prior research indicates that variety seeking (VS) behaviors increase in the presence of mild positive mood. However, extant studies are not informative about VS outcomes with more extreme positive moods. It is theorized that extreme positive moods may often be associated with decreases in VS, because the rather moderate stimulation to be gained from VS is not sufficient to meet the demands of an extreme positive mood. Two experiments and two pilot tests are consistent with an updated theoretical account of positive mood and VS that is proposed. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
00935301
Volume :
32
Issue :
2
Database :
Complementary Index
Journal :
Journal of Consumer Research
Publication Type :
Academic Journal
Accession number :
18036925
Full Text :
https://doi.org/10.1086/432242