Back to Search
Start Over
Revisiting the Effect of Positive Mood on Variety Seeking.
- Source :
- Journal of Consumer Research; Sep2005, Vol. 32 Issue 2, p330-336, 7p, 3 Charts, 1 Graph
- Publication Year :
- 2005
-
Abstract
- Prior research indicates that variety seeking (VS) behaviors increase in the presence of mild positive mood. However, extant studies are not informative about VS outcomes with more extreme positive moods. It is theorized that extreme positive moods may often be associated with decreases in VS, because the rather moderate stimulation to be gained from VS is not sufficient to meet the demands of an extreme positive mood. Two experiments and two pilot tests are consistent with an updated theoretical account of positive mood and VS that is proposed. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00935301
- Volume :
- 32
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Consumer Research
- Publication Type :
- Academic Journal
- Accession number :
- 18036925
- Full Text :
- https://doi.org/10.1086/432242