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The Center Cannot Hold: Consuming the Utopian Marketplace.
- Source :
- Journal of Consumer Research; Sep2005, Vol. 32 Issue 2, p311-323, 13p, 1 Diagram
- Publication Year :
- 2005
-
Abstract
- This article draws upon the utopian studies literature to integrate two strands of contemporary consumer research, the study of place and space and the analysis of consumer/marketer relations. Based on a longitudinal study of a festival shopping mall, we provide an emergent theory of how the utopian marketplace is experienced, a theory that hinges around three interlinked conceptual categories: sensing displace, creating playspace, and performing artscape, which are subverted by the center management's maladroit refreshment of the retail offer. The relevance of this theorization for place-based scholarship, together with its implications for researchers of consumer/marketer relations, is also discussed. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00935301
- Volume :
- 32
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Consumer Research
- Publication Type :
- Academic Journal
- Accession number :
- 18036913
- Full Text :
- https://doi.org/10.1086/432240