MARKETING EDUCATION IN A DIGITAL WORLD.

This article provides information on an article written by Angeline Close, Ashutosh Dixit and Naresh Malhotra about the role of Internet in marketing education. The paper will provide a point of reference for any future work that examines the Internet in the context of marketing education, and even business education. Their sound and thorough methodological approach in identifying gaps in the literature and suggesting relevant areas for future research should have a broad appeal to marketing educators in general.