Strategic Formulation Towards A Prosperous Mosque : Case Study Of Izzatul Mu’minin Mosque Lembang.

The Izzatul Mu'minin Mosque (MIM) in Lembang aims to extend its impact beyond ritual worship to positively influence the wider community through worship, social, economic, educational, and da'wah activities. To achieve this, MIM seeks to become a regional center of civilization. This study analyzes internal and external factors to develop strategies for transforming MIM into a prosperous mosque, aligning with the Ministry of Religious Affairs' guidelines and the Quranic verse At-Taubah 18. A qualitative research method is used to explore the mosque’s context, utilizing observations, interviews, and document analysis to identify practical solutions. The research incorporates a strategic management approach to provide academically sound recommendations that benefit both the mosque and the broader community. Validation is ensured through triangulation of methods and informant input. Using the IE Matrix, MIM is positioned in Cell 5 (Hold & Maintain), while the SWOT Matrix helps generate strategic recommendations. Key strategies include enhancing communication forums for formal and informal discussions, collaborating with external communities for social activities, digitizing the mosque's infrastructure, improving facilities like bathrooms and ablution spaces, offering rest areas for worshippers and tourists, and establishing a baitul mal (financial body) with independent audits to ensure accountability. [ABSTRACT FROM AUTHOR]