SUMMARY ON THE ROLE OF INFORMATIONAL CONTENT IN THE COMMUNICATION AND PROMOTION OF TOURISM SERVICES IN ROMANIA.

This paper examines the role of informational content in promoting tourism services in Romania, emphasizing the importance of well-designed websites and effective digital strategies. In a globalized and competitive tourism market, a destination's visibility depends largely on the methods and technologies used to communicate with potential visitors. Continuous promotion is vital for maintaining tourist interest and supporting sustainable development. Promotion enhances the attractiveness of tourist destinations by increasing visibility, attracting more tourists, strengthening the destination’s brand, and stimulating demand for services such as accommodation, recreation, and dining. It also plays a key role in promoting local culture and protecting natural resources, which is essential for sustainable tourism. Websites are crucial for tourism promotion, providing direct access to information and reservation systems. A well-optimized website should offer clear, user-friendly access to key details about attractions, events, and services. Multimedia content, such as images and virtual tours, adds to the visual appeal, while functionalities like online bookings and SEO optimization ensure accessibility for a broader audience. Keyword analysis from major Romanian tourism portals like Romania.travel, Infoturism.ro, and Turistinfo.ro highlights the importance of using both general and niche keywords. These keywords enhance search engine visibility and help cater to various tourist preferences, from cultural experiences to ecotourism and city breaks. In conclusion, online content and digital marketing strategies are essential tools for promoting tourism in Romania, ensuring that destinations remain competitive, attractive, and sustainable. [ABSTRACT FROM AUTHOR]