A Study on Antecedent and Consequential Relationship of Company's CSR Initiatives, Benefits to the Company and Society.

In an era where businesses are increasingly scrutinized for their societal impact, this study delves into the transformative power of Corporate Social Responsibility (CSR) by examining the initiatives of Godawari Power and Ispat Ltd. (GPIL) and Jayswal Neco. By looking beyond traditional financial metrics, the research seeks to uncover the broader benefits of CSR initiatives, focusing on their influence on employee awareness and societal well-being. Data was collected through surveys of employees and local community members, allowing for a comprehensive analysis of the connections between CSR efforts and their outcomes. Employing robust statistical tools such as the Statistical Package for the Social Sciences (SPSS) and Exploratory Factor Analysis (EFA), the findings reveal that both companies are not only committed to CSR but are also making meaningful strides toward societal improvement. This research highlights the essential role of CSR in fostering sustainable business practices that resonate far beyond the bottom line. Firstly, due to the company's exhibited evenhandedness, the companies' socially responsive initiatives reduce employee turnover. Secondly, the company's initiative to meet customers' justice needs tends to increase customer satisfaction. Above all, CSR initiatives' implementation in a healthy way also builds the company's reputation. [ABSTRACT FROM AUTHOR]