INDUSTRY INSIDER: We polled spa professionals from across the country to uncover key wellness industry trends in marketing, retail, customer service, profitability, and more.

This document summarizes a survey conducted by American Spa, which aimed to identify key trends in the wellness industry. The survey covered various topics such as spa types, professional roles, revenue, employee turnover, and training hours. The results showed that most spas were day spas, with facial/skincare services being the top-grossing service. Challenges such as the economy and supply costs were identified as potential obstacles to profitability. The document also provides statistics on spa staff training, customer demographics, customer retention methods, purchasing channels for supplies, and the use of technology in spas. [Extracted from the article]