Social Media Addiction among Generation Z Smartphone Users: A Moderating Role for Subjective Well-being.

Purpose: This study aims to identify the factors that influence the social media behavior of Generation Z in the post-COVID era. A conceptual framework has now been constructed. Methodology: The purpose of the standardized questionnaire was to collect primary data from Generation Z university students employing a non-probability, purposive sampling method. 841 people completed the questionnaire. The SmartPLS-SEM4.0.9.9 program was used to analyze the study model. Results: It seems from the data that social stress, self-regulation, addictive smartphone use, and conduct related to social media use were important predictors of social media usage behavior. Furthermore, it was shown that the subjective well-being construct's moderation component lacked statistical significance. Research limitations: The study lacks more generalizability, as it only includes data from a limited sample of Generation Z individuals from Bangladesh, specifically those residing in the Dhaka region. Practical implications: By adding social stress and self-regulation, this study has advanced the body of current literature in addition to offering fresh perspectives and interpretations on how members of Generation Z use social media. In addition, this study aims to advance current understanding by categorizing key components that may promote the emergence of addictive behaviors associated with social media and smartphone use. Besides, by designing targeted lesson plans and interventions, the study's findings may help students become more self-reliant. Institutions that support social stress management and responsible technology use can assist students in striking a balance between their personal and academic life. Originality: This method will help to better understand how Gen Z uses social media and how addictive smartphone use and social media usage habits affect subjective well-being. [ABSTRACT FROM AUTHOR]