The regulatory fit effect on consumer preferences for price discounts and bonus packs.

MLA

Yao, Jun, et al. “The Regulatory Fit Effect on Consumer Preferences for Price Discounts and Bonus Packs.” Psychology & Marketing, vol. 41, no. 11, Nov. 2024, pp. 2884–95. EBSCOhost, https://doi.org/10.1002/mar.22090.

APA

Yao, J., Wang, D., & Martin, B. A. S. (2024). The regulatory fit effect on consumer preferences for price discounts and bonus packs. Psychology & Marketing, 41(11), 2884–2895. https://doi.org/10.1002/mar.22090

Chicago

Yao, Jun, Di Wang, and Brett A. S. Martin. 2024. “The Regulatory Fit Effect on Consumer Preferences for Price Discounts and Bonus Packs.” Psychology & Marketing 41 (11): 2884–95. doi:10.1002/mar.22090.