A closer look at Grocery Outlet's unique shopping app.

Grocery Outlet has launched a unique shopping app that focuses on promoting savings and driving customers to its stores. The app allows users to view the latest deals at their preferred store, browse digital aisles, and track their savings and spending. It also features digital offers, sweepstakes, and weekly ads to help customers save money. While the app does not offer online ordering, it aims to be a tool for in-store customers and those planning their shopping lists. The app has been successful in engaging customers and increasing loyalty, according to Grocery Outlet's President and CEO. [Extracted from the article]