STUDENT PERSPECTIVE TOWARD ENERGY CONSERVATION IN UNIVERSITI UTARA MALAYSIA.

Climate change and global warming, driven by CO₂ emissions from fossil fuel consumption, are critical issues. In Malaysia, while the energy mix is sustainable, the industry and transportation sectors heavily rely on fossil fuels. To address this, energy conservation is essential to modify behaviors and reduce energy usage, as reliance on conventional energy sources is no longer viable. This study aims to determine the current energy conservation practices among Universiti Utara Malaysia (UUM) students and investigate the relationship between these practices and students' energy conservation perspectives. Focusing on UUM students from academic session A221 (semesters 1 to 7), researchers used quantitative methods, distributing a questionnaire via Google Forms on social media and gathering responses from 377 students. Data analysis using SPSS revealed that the mean attitude score of 31.87 is higher than the levels of awareness, energy conservation knowledge, and subjective norms, indicating that attitude significantly influences students' perspectives on energy conservation. Additionally, there is a positive correlation between awareness levels, energy conservation knowledge, attitudes, and subjective norms. Based on these findings, energy-saving intervention strategies are proposed for student accommodations. The government is urged to implement educational programs and campaigns to enhance awareness and promote energy conservation practices among students. The study highlights the importance of attitudes in shaping energy conservation behaviors and the need for comprehensive educational efforts to foster sustainable practices. [ABSTRACT FROM AUTHOR]