DESIGN GUIDELINES FOR PERSONALITY BASED INTERFACES.

The research presented in this paper addresses the lack of design guidelines for personalization of interfaces in existing interface design principles, which are general in nature. The research investigates the association between users' dominant personality traits, measured by the Big Five Personality Traits framework, and interface preferences. The research focused on associating five design attributes to the identified dominant traits. The five design attributes are color preferences, information structure, element shape, interface type, and symmetry preferences. Students studying Informatics and Computer Science were invited to participate in the study by taking the Big Five Personality Traits test. Segmentation using K-means did not give distinctive personality clusters. Further analysis using Principal Component Analysis (PCA), however, revealed that openness and conscientiousness accounted for over 50% of the variance in the data. The associations were investigated by designing Learning Management System (LMS) based mobile interfaces with attributes corresponding to these two dominant traits. Using the Chi-squared test, the research identified a significant association between the interfaces designed with the openness and conscientiousness proposed attributes and the users' interface preferences. These findings suggest employing the design attributes as guidelines to facilitate the personalization process for interface designs tailored to openness and conscientiousness personality traits. [ABSTRACT FROM AUTHOR]