Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption.

MLA

Bollinger, Bryan, et al. “Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption.” Marketing Science, vol. 43, no. 5, Sept. 2024, pp. 1132–48. EBSCOhost, https://doi.org/10.1287/mksc.2022.0243.

APA

Bollinger, B., Gillingham, K., Lamp, S., & Tsvetanov, T. (2024). Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption. Marketing Science, 43(5), 1132–1148. https://doi.org/10.1287/mksc.2022.0243

Chicago

Bollinger, Bryan, Kenneth Gillingham, Stefan Lamp, and Tsvetan Tsvetanov. 2024. “Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption.” Marketing Science 43 (5): 1132–48. doi:10.1287/mksc.2022.0243.