STRATEGIC PLANNING OF TOURISM DESTINATION: THE CASE OF SOLIN, CROATIA.

The tourism industry is constantly growing, touristic activities are gaining momentum and the number of stakeholders in tourism is accelerating. For tourism to develop systematically, ensuring sustainability, it is necessary to establish optimal strategic planning. This paper aims to present the need for tourism planning and to provide a strategic framework for the development of a tourist destination. For paper purposes, primary and secondary data were used. The paper case study is focused on Solin, a small town in central Dalmatia. Solin is rich with cultural heritage, as well as natural heritage that can attract visitors. To optimise resource allocation strategic planning is needed. The research paper provides a conceptual framework for planning tourism development aimed at maximizing economic and social benefits and to minimize negative environmental and sociocultural implications. [ABSTRACT FROM AUTHOR]