THE ROLE OF WEB STORE STIMULI ON CUSTOMERS' IMPULSE BUYING BEHAVIOUR THROUGH BRAND PERCEPTION.

MLA

Abid, Muhammad Farrukh, et al. “The Role of Web Store Stimuli on Customers’ Impulse Buying Behaviour through Brand Perception.” International Journal of Management Studies (2232-1608), vol. 31, no. 2, July 2024, pp. 431–68. EBSCOhost, https://doi.org/10.32890/ijms2024.31.2.3.

APA

Abid, M. F., Siddique, J., Gulzar, A., Dar, I. B., Mazhar, M., & Nadeem, M. A. (2024). The Role of Web Store Stimuli on Customers’ Impulse Buying Behaviour through Brand Perception. International Journal of Management Studies (2232-1608), 31(2), 431–468. https://doi.org/10.32890/ijms2024.31.2.3

Chicago

Abid, Muhammad Farrukh, Junaid Siddique, Amir Gulzar, Imran Bashir Dar, Muhammad Mazhar, and Muhammad Amir Nadeem. 2024. “The Role of Web Store Stimuli on Customers’ Impulse Buying Behaviour through Brand Perception.” International Journal of Management Studies (2232-1608) 31 (2): 431–68. doi:10.32890/ijms2024.31.2.3.