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redRail releases 'Dil ki Patri' showcasing the role of Indian railways in connecting lives.

Source :
FRPT - Advertising Snapshot; 9/16/2024, p4-5, 2p
Publication Year :
2024

Abstract

redRail, a rail ticketing platform, has released a short film titled "Dil ki Patri" that pays tribute to the Indian Railways and its role in connecting people across the country. The film, directed by Amitabh Aurora and starring Sohaila Kapur, focuses on the theme of rediscovering love in later years and highlights the advantages of using the redRail app for booking journeys. In other news, a report by ShareChat & Moj reveals that short-form videos have a significant impact on consumer choices in India, with 47% of consumers influenced by these videos during the festive season. Additionally, Dhanuka Agritech has released a mini-feature film as part of its "India ka Pranam, Har Kisaan ke Naam" campaign, celebrating farmers in India. [Extracted from the article]

Details

Language :
English
Database :
Complementary Index
Journal :
FRPT - Advertising Snapshot
Publication Type :
News
Accession number :
179701665