Biden vs Trump 2.0: un anno di campagna elettorale negli spot dei due candidati alle Presidenziali del 2024.

The objective of this paper is to provide a provisional overview of the 2024 US presidential election campaign. The analysis of the communication strategies adopted by Trump and Biden after one year in campaigning will focus on their political advertising. Adapting the methodology of videostyle, the analysis will describe the distinctive features of the two opposing electoral narratives. These include the tendency towards personalisation, the intensity of polarization, the dominant emotional frames adopted, and the ideological-value structures referenced. The objective is to provide insights into the American election campaign of 2024, identifying the communication styles of its two contrasting leaders. [ABSTRACT FROM AUTHOR]