ALTERATION IN THE DISTRIBUTION OF DECISION RIGHTS IN DIFFICULT TIMES: A FIELD RESEARCH ON FRANCHISING NETWORKS.

Shirking remains a significant issue within franchise networks, prompting franchisors to impose stringent contractual terms and centralize decision-making processes in an effort to mitigate it. However, challenging circumstances may necessitate increased collaboration, potentially prompting adjustments in the allocation of decision rights across the network. This study seeks to examine the impact of such circumstances on decision rights distribution within 21 franchising networks in Istanbul. Conducted within four districts of Istanbul, this research utilized survey applications to gather data, complemented by personal interviews with participants to ensure clarity and accuracy. Amidst the challenges posed by the Covid-19 pandemic, numerous adaptations were made to organizational structures and decisionmaking frameworks. Identifying the shifts in the decision rights distribution triggered by the pandemic within franchise networks is crucial. Developing suitable strategies to address potential future pandemics is imperative to safeguard both the national economy and the resilience of franchise networks. While this study reveals minimal changes in decision-making pertaining to financial processes and staff recruitment, significant shifts are observed in areas such as advertising, sales promotion, technological innovation, IT systems, advertising fees, training, franchise fees, franchise license fees, and distribution channels. Moderate changes are noted in supplier selection, product variety, product pricing, and store decoration and renovation. [ABSTRACT FROM AUTHOR]