TOP HAIR HEALTH TRENDS: We recently surveyed experts in hair care to surface the latest trends, which include regulatory marine ingredients, defense against external stressors and more.

According to a survey of hair care experts, the latest trends in hair health include the use of regulatory marine ingredients and defense against external stressors. Hair care practices are increasingly resembling skin care routines, as consumers recognize that hair, like skin, shows signs of natural aging. Factors such as color treatment, heat styling, and pollution contribute to the degradation of hair fibers, resulting in dryness, brittleness, and breakage. Hair care brands can align with consumer expectations by leveraging the trends of skinification and advanced repair mechanisms to promote healthier and more youthful-looking hair. Marine ingredients, such as seaweed and algae extracts, are gaining popularity for their nourishing and therapeutic benefits, while products that protect and strengthen hair during the styling process are also in demand. [Extracted from the article]