The 'Everyday' in the Context of Japanese Cultural Anti-Modernism: A Case Study of Isao Takahata's Anime My Neighbors the Yamadas.

The article focused on Isao Takahata's anime "My Neighbors the Yamadas," to determine how the category of the everyday in postwar Japan features as the platform of contestation between modernist drives and anti-modernist,tradition-centric reactions. Cited are the political manoeuvres of the post-war Japanese government and the private sector in control over the employees' urbanised everyday within economic growth, and Takahata's anti-modernist' appeals to an everyday.