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Google Is Abusing Dominance in Advertising Technology, UK Regulator Warns.

Authors :
Gemmell, Katharine
Stolton, Samuel
Source :
Bloomberg.com; 9/6/2024, pN.PAG-N.PAG, 1p
Publication Year :
2024

Abstract

The UK's antitrust agency, the Competition and Markets Authority (CMA), has warned that Google is abusing its dominant position in advertising technology. The CMA alleges that Google is prioritizing its own services and potentially harming UK publishers and advertisers. Google's algorithms automatically calculate and offer ad space and prices to advertisers and publishers, making online advertising its most lucrative business. The CMA has the power to impose fines of up to 10% of a firm's global revenue if wrongdoing is found. Google has disputed the findings and will respond accordingly. [Extracted from the article]

Details

Language :
English
Database :
Complementary Index
Journal :
Bloomberg.com
Publication Type :
Periodical
Accession number :
179510740