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Google Is Abusing Dominance in Advertising Technology, UK Regulator Warns.
- Source :
- Bloomberg.com; 9/6/2024, pN.PAG-N.PAG, 1p
- Publication Year :
- 2024
-
Abstract
- The UK's antitrust agency, the Competition and Markets Authority (CMA), has warned that Google is abusing its dominant position in advertising technology. The CMA alleges that Google is prioritizing its own services and potentially harming UK publishers and advertisers. Google's algorithms automatically calculate and offer ad space and prices to advertisers and publishers, making online advertising its most lucrative business. The CMA has the power to impose fines of up to 10% of a firm's global revenue if wrongdoing is found. Google has disputed the findings and will respond accordingly. [Extracted from the article]
Details
- Language :
- English
- Database :
- Complementary Index
- Journal :
- Bloomberg.com
- Publication Type :
- Periodical
- Accession number :
- 179510740