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Sam's Club community members are co-creators in Member's Mark brand.

Authors :
Mottl, Judy
Source :
RetailCustomerExperience.com; 9/3/2024, pN.PAG-N.PAG, 1p
Publication Year :
2024

Abstract

The wholesale club is engaging with its private brand fans to connect with consumers and drive improvement to products. [ABSTRACT FROM AUTHOR]

Details

Language :
English
Database :
Complementary Index
Journal :
RetailCustomerExperience.com
Publication Type :
Periodical
Accession number :
179467022