Digital and Social Media Marketing: MANAGING THE DIGITAL ADVERTISING ECONOMY: BALANCING GENERATED CONTENT AND PROFITABILITY.

The article focuses on the impact of commission fee reductions on outcomes within user-generated content (UGC) platforms, particularly on advertising strategies and platform profitability. Topics include the shift in ad types and user behavior following fee changes; the effects on revenue sharing and content quality; the broader implications for digital monetization strategies; and highlighting the evolving dynamics of UGC advertising.