AI, Algorithms and Machine Learning: TRANSFORMATIVE PEDAGOGY: HARNESSING THE POWER OF GENERATIVE AI IN MARKETING EDUCATION.

The article focuses on evaluating student perceptions of course syllabi generated by generative artificial intelligence (AI) versus those created by humans, revealing that AI-generated syllabi are often seen as superior. Topics include the impact of perceived objectivity on syllabus quality; the effect of course conventionality on perceptions of AI-generated content; and the influence of authorship disclosure on the perceived superiority of AI-generated materials.