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Walmart Bets on Collectible Sneakers to Grow Marketplace Service.

Authors :
Kang, Jaewon
Source :
Bloomberg.com; 9/4/2024, pN.PAG-N.PAG, 1p
Publication Year :
2024

Abstract

Walmart is partnering with sneaker marketplace StockX to offer pre-verified shoes on its website. The partnership will initially include dozens of collectible sneakers from brands like Nike and New Balance, with the potential to expand to tens of thousands of products. This move is part of Walmart's efforts to strengthen its online business and compete with Amazon. The partnership will also help StockX reach a new consumer base. Walmart's online marketplace has been a growth engine for the company, offering a wide range of products and brands not available in its physical stores. [Extracted from the article]

Details

Language :
English
Database :
Complementary Index
Journal :
Bloomberg.com
Publication Type :
Periodical
Accession number :
179437199