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Nine out of 10 shoppers say food costs will influence their vote.

Authors :
Inklebarger, Timothy
Source :
Supermarket News Exclusive Insight; 9/4/2024, pN.PAG-N.PAG, 1p
Publication Year :
2024

Abstract

A recent survey conducted by data analytics firm Grocery Doppio found that 83% of shoppers will vote for candidates who have a clear plan to reduce the price of food. The survey of 1,201 shoppers revealed that 87% of respondents consider the increase in food prices and its impact on their budgets as a major factor in their voting decision. The report noted that rising food prices have become a significant issue for voters, with many shoppers inclined to support a presidential candidate who has a clear plan to reduce food costs. The survey also found that the economy has negatively impacted grocery shopping habits for 59% of shoppers, and 73% worry that inflation will rise after the presidential election. Additionally, 68% of respondents believe that lower interest rates will attract more shoppers, but grocers are not making any big moves yet. Shoppers are also being more cautious with their grocery spending, with 47% saying they are more careful than they were last year. The report highlighted that the current economic climate has significantly strained shopping habits, with shoppers adjusting their spending behaviors and prioritizing essential items. The survey also revealed that recipients of Supplemental Nutrition Assistance Program (SNAP) benefits have been hit particularly hard by the spike in food costs, with 97% of SNAP recipients stating that their current benefits are not enough to cover rising costs. [Extracted from the article]

Details

Language :
English
Database :
Complementary Index
Journal :
Supermarket News Exclusive Insight
Publication Type :
Periodical
Accession number :
179436516