Back to Search
Start Over
Daisuki fond pour Fred & Farid Paris.
- Source :
- Stratégies; 9/5/2024, Issue 2229, p14-14, 2/3p
- Publication Year :
- 2024
-
Abstract
- The article focuses on the launch of GBfoods' noodle brand Daisuki in the French market, supported by the agency Fred & Farid Paris. Topics include the collaboration between GBfoods and Fred & Farid Paris on branding and marketing strategy, the creative inspiration drawn from Japanese street food and popular culture, and the targeted demographic strategy aimed at young consumers familiar with manga and anime.
- Subjects :
- NOODLES
MARKETING strategy
BRANDING (Marketing)
STREET food
Subjects
Details
- Language :
- French
- ISSN :
- 01806424
- Issue :
- 2229
- Database :
- Complementary Index
- Journal :
- Stratégies
- Publication Type :
- Periodical
- Accession number :
- 179423530