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Daisuki fond pour Fred & Farid Paris.

Authors :
SAMOURCACHIAN, ELISA
Source :
Stratégies; 9/5/2024, Issue 2229, p14-14, 2/3p
Publication Year :
2024

Abstract

The article focuses on the launch of GBfoods' noodle brand Daisuki in the French market, supported by the agency Fred & Farid Paris. Topics include the collaboration between GBfoods and Fred & Farid Paris on branding and marketing strategy, the creative inspiration drawn from Japanese street food and popular culture, and the targeted demographic strategy aimed at young consumers familiar with manga and anime.

Details

Language :
French
ISSN :
01806424
Issue :
2229
Database :
Complementary Index
Journal :
Stratégies
Publication Type :
Periodical
Accession number :
179423530