Legal Protection for Consumers for Providing Digital Electronic Transaction Services.

In this increasingly advanced era of globalization, all human activities are aimed at being carried out efficiently and easily. With the growing use of the internet in the trade sector, there has been a shift in the relationship between sellers and buyers; they are becoming increasingly separated as they only interact through the internet without direct meetings. It also raises several legal issues related to the protection of transactions conducted on e-commerce platforms in Indonesia. However, the Consumer Protection Law (UUPK) and the Electronic Information and Transactions Law (UUITE) have provided a sufficient legal framework to protect consumers in e-commerce transactions, as outlined in various provisions in both laws. This research is a type of normative legal research, which means that the collection of materials is carried out from various legal regulations and uses several written literature. This study found that e-commerce transactions involve various parties with different roles, and although they offer convenience, there are challenges in consumer protection and transaction security. Existing regulations, such as UUPK and UUITE, provide a legal basis, but more specific regulations related to e-commerce are needed. This study emphasizes the importance of strengthening specific e-commerce regulations to improve consumer protection and transaction security, in order to encourage sustainable e-commerce growth. [ABSTRACT FROM AUTHOR]