How to Craft a Memorable Message, According to Science.

This article, titled "How to Craft a Memorable Message, According to Science," discusses the importance of creating messages that are memorable. The author, a neuroscientist, explains that human memory is limited and that we often forget much of what we experience. To make a message stick, the author suggests using the four C's of memorable messaging: chunking information, making it concrete with examples, providing callbacks to previously learned information, and sparking curiosity by highlighting knowledge gaps. By incorporating these techniques, communicators can create lasting memories and have a lasting impact. [Extracted from the article]