Keep Strategy Simple.

The article discusses the importance of keeping business strategy simple and clear. It highlights the common mistake of developing strategic plans for individual functions, such as marketing or HR, instead of focusing on the overall business level. The author emphasizes the need to separate strategy from action and suggests using language that focuses on stakeholders and customers rather than internal functions. The article concludes by stating that a strategy should be outward-looking and high-level, with specific steps determined after identifying the desired direction. [Extracted from the article]