MOVING TOWARDS BETTER DIGITAL ACCESSIBILITY – CURRENT STATUS AND CHALLENGES.

Purpose: This article aims to identify the current challenges faced by various stakeholder groups in increasing digital accessibility in EU countries. Design/methodology/approach: The main assumption of this article is that in order to enhance the level of digital accessibility, it is necessary to take not only legal actions but also engage in social and training initiatives. The basic research problem is: What challenges related to acquiring new competencies are currently being faced by stakeholders involved in ensuring website accessibility. The research was based on quantitative data collection methods. Findings: The results of quantitative research based on 432 surveys collected among project stakeholders in four countries: Slovenia (N = 173), Poland (N = 135) Greece (N = 89) and Spain (N = 35) shows that IT/Web development professionals, young adults, and those with higher education are more knowledgeable about accessibility standards and regulations. Preferences for additional training on web accessibility varied, with uniform importance placed on international certification. Training plans were positively correlated with occupation, particularly among IT professionals, but showed no correlation with age, country, education level, or employment status. Research limitations/implications: Implications resulting from the conducted research include both social and practical aspects. Socially, the findings highlight the need to engage non-IT professionals and older individuals in digital accessibility training to ensure broader inclusion. Practically, the research points to the necessity of developing comprehensive training programs and certification standards, as well as streamlining recognition systems for digital accessibility qualifications, to enhance overall digital competency and inclusion. Originality/value: The value and originality of this article lie in its dual focus on the legal and social dimensions of digital accessibility, particularly within the European Union. It provides a comprehensive analysis of the current challenges faced by stakeholders in ensuring website accessibility, emphasizing the necessity of both regulatory measures and practical training initiatives. [ABSTRACT FROM AUTHOR]