Back to Search
Start Over
Natural Evolution: How Jenny Lefcourt quietly, radically changed the way we drink wine.
- Source :
- Imbibe; Sep/Oct2024, Issue 111, p35-39, 5p
- Publication Year :
- 2024
-
Abstract
- The article focuses on how Jenny Lefcourt transformed the natural wine industry through her importing company, Jenny & François. Topics include her innovative approach to natural wines, her strategic responses to industry challenges, and her impact on the market despite initially being ahead of trends.
- Subjects :
- WINE industry
ALCOHOLIC beverage industry
NATURAL wines
Subjects
Details
- Language :
- English
- ISSN :
- 15577082
- Issue :
- 111
- Database :
- Complementary Index
- Journal :
- Imbibe
- Publication Type :
- Periodical
- Accession number :
- 179158520