Growth push: FMCG companies chase middle class.

The article discusses how FMCG (Fast Moving Consumer Goods) companies are targeting the middle class as a key market for growth. The middle class's increasing ability to spend and desire for new products and choices are driving companies to innovate and create premium offerings. The middle class is seen as a consumer segment that can afford and aspires to purchase premium products, making them crucial for driving consumption and profitability. [Extracted from the article]