Target Results Show Shoppers Willing to Spend If Price Is Right.

Target Corp. has seen an increase in sales by focusing on cutting prices on essential goods, attracting consumers who are feeling the effects of inflation. The company's comparable sales rose for the first time in over a year in the second quarter, with shoppers returning to Target stores for deals on items like bras and pool noodles, as well as price cuts on necessities like milk and bread. This trend is reflected in other retailers like Walmart and TJX Cos., who have also seen success by offering value and bargains. However, consumers are still hesitant to spend on big-ticket items and are waiting for interest rates to decrease. Target's comparable sales rose 2% in the quarter, driven by price cuts on basics like groceries. The company is cautiously optimistic about the future due to economic uncertainty. [Extracted from the article]