Streaming Shakeout Brewing as Program, Economic Factors Shift.

In 2024, streaming TV has gained popularity, with NBC reporting a 40% increase in streaming viewership during the Paris Olympics. However, the industry faces challenges such as legal and regulatory issues, consumer preferences for ad-supported or paid content, and the emergence of new streaming services like Venu. Viewers are becoming more selective about the streaming services they subscribe to, and there is a shift towards acquiring and streaming non-exclusive content. Content consolidation is discussed, with potential impacts on cable TV and multichannel bundles. Consumers may benefit from this consolidation, and a majority of viewers are willing to watch ads to save on subscription costs. [Extracted from the article]