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Pop ubiquity: cameo performance as star management.
- Source :
- Celebrity Studies; Sep2024, Vol. 15 Issue 3, p382-405, 24p
- Publication Year :
- 2024
-
Abstract
- Since the early 1990s, proto-punk rock musician Iggy Pop has regularly appeared onscreen in supporting and cameo roles. While a rock star's presence across media is hardly novel, the brevity of Pop's screen performances rests its meaning and value upon a rejection of conventional stardom, persisting through the peripheries of moving image media rather than building a marquee status. This article explains the economic and cultural logic of such appearances via the work of Pop's manager, Art Collins, who focused on maintaining Pop's status through a combination of decisively brief screen appearances and song licencing that augmented his existing persona. Using archival and textual analysis of Pop's and Collins's endeavours, I argue that Pop's case lends insight into a managerial approach to stardom prevalent across entertainment media industries wherein stars are expected to maintain market presence across media contexts rather than pursue fame within a delimited cultural field. A growing managerial logic in entertainment media culture shifted the status of stars from workers contracted to autonomous industries to flexible labourers whose efforts are rendered in the service of self-branding. These developments made the cameo performance into an ideal labour strategy that maximises a star's flexibility. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 19392397
- Volume :
- 15
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Celebrity Studies
- Publication Type :
- Academic Journal
- Accession number :
- 179108895
- Full Text :
- https://doi.org/10.1080/19392397.2023.2176243